In the wake of COVID-19, self-direction is facing innumerable challenges, but also unprecedented opportunities to grow and reach more older adults and individuals with disabilities. Applied Self-Direction has partnered with Burness, a DC-based firm focused on social change, to offer a new course to help those working for self-direction to meet the demands of the moment.
The course, Strategic Communications to Advance and Advocate for Self-Direction: Practical Strategies for Influencing Policymakers, Funders, and More, will highlight some of the practical elements of communications work, from strategic planning to message development to storytelling to media relations, with a dedicated class on op-ed strategy and writing. After completing this course, you will have a grasp of what constitutes a news story from the perspective of journalists – and you will be on your way to developing the skills to “pitch” those stories.
This course will teach you how communications work in practice, why it’s critical to your organization’s success, and what you personally can do to advance self-direction. A primary aim of this course is to teach you how to influence policymakers, funders, and more. We expect skills such as these will be essential to support self-direction during these difficult times.